"The Christmas Feast

ON the night express from Montreal or rolling up from Rio—out on Ranch 101 or at the Westchester-Biltmore Club—the world-wide trail of the worldly Christmas Gift leads to the door of Abercrombie & Fitch.

Sportsmen and sportswomen cherish thoughts at Christmas which stretch from the flickering flames of the home hearthstone to the creeping shadows of the camp-fire whose 'brands burn dim and red.'

So the traveler's reveries float over the Yule log to the utmost end of the trail—and the Christmas dreams of outdoor boys and girls spread wing in the healthy atmosphere of sport.

Such is the sentiment, the imagination, attaching to these sporting Gifts—thousands upon thousands of them, for indoor use and out—that each gift will add to a whole year's pleasure; one for the desk or den of the city sportsman-business man, another for the pocket or gun-rack of a planter in Ceylon, still another for the son, the wife or the daughter. 

The Christmas Feast is spread—and the latch-string is hanging out. Come."

Please note: This transcription reflects the main body of text on the advertisement and there is more text to read on the attached image.

"The Lone Pine

SLIPPING away at Christmas time into the Land We Love, we are given a few days and nights to devote to life's faithful friends. To express that friendship we search for gifts with special meaning—recalling boyhood's valiant partnerships—the esteem that has grown under the genial influence of sport—the rugged regard of one real friend for another. 

Sentiment is simple, going direct from one heart to another; and the gift which bears it, costing little or much, must express a sympathetic understanding of the hobbies and tastes of the friend that receives it. 

This it is, with the approach of Christmas that makes the Abercrombie & Fitch store The Lone Pine among the nation's shops. It is the sportsman's landmark—the home of the gift of individuality. 

Throughout the establishment, with its unlimited selections, each rich in sentiment and merry in intent, there is the genuine thrill of the old-time Holidays, with their jingling sleighbells, their afternoons of sport and evening games around the big log fire.

For young men and old men, women that love the outdoors and women that love those that do, boys and girls of all degrees—for every friend and his friend, there are appropriate gifts."

Please note: This transcription reflects the main body of text on the advertisement and there is more text to read on the attached image.