Appalachian Trail Histories



This advertisement places an emphasis on men as their target audience but incorporates women as well. The relayed message is that the whole family can enjoy Abercrombie & Fitch products. The writers also hope to draw more people with the mention of their products being suitable for indoors as well as outdoors.




Abercrombie & Fitch


Trail Cookware


Janet Hammond


Black and white image


Chronicling America with Library of Congress,


No Known Copyright Restrictions,


Abercrombie & Fitch, “1922 Abercrombie & Fitch Newspaper Advertisement,” Appalachian Trail Histories, accessed February 26, 2024,

"The Christmas Feast

ON the night express from Montreal or rolling up from Rio—out on Ranch 101 or at the Westchester-Biltmore Club—the world-wide trail of the worldly Christmas Gift leads to the door of Abercrombie & Fitch.

Sportsmen and sportswomen cherish thoughts at Christmas which stretch from the flickering flames of the home hearthstone to the creeping shadows of the camp-fire whose 'brands burn dim and red.'

So the traveler's reveries float over the Yule log to the utmost end of the trail—and the Christmas dreams of outdoor boys and girls spread wing in the healthy atmosphere of sport.

Such is the sentiment, the imagination, attaching to these sporting Gifts—thousands upon thousands of them, for indoor use and out—that each gift will add to a whole year's pleasure; one for the desk or den of the city sportsman-business man, another for the pocket or gun-rack of a planter in Ceylon, still another for the son, the wife or the daughter. 

The Christmas Feast is spread—and the latch-string is hanging out. Come."

Please note: This transcription reflects the main body of text on the advertisement and there is more text to read on the attached image.