Abercrombie & Fitch Co. 1909 Catalog Cover
This interior cover page represents the first mail-order catalog from Abercrombie & Fitch Company. Depicting two men in a canoe with one paddling while the other aims a gun to presumably shoot some wildlife, this image demonstrates how the company wished to capture outdoorsmen's attention. Furthermore, their main audience was assuredly masculine men, as these individuals fit typical tropes like physically fit and active. The men's activities and the general time period suggests that the man with the paddle is likely a guide.
Understanding that this image likely depicts the first ever Abercrombie and Fitch mail order catalog in 1909 comes from: "Abercrombie & Fitch Quarterly Catalog collection, 1997-2007." Duke University Libraries. Accessed March 30, 2021. https://archives.lib.duke.edu/catalog/abercrombiefitchcatalogs.