Appalachian Trail Histories

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Description:

This interior cover page represents the first mail-order catalog from Abercrombie & Fitch Company. Depicting two men in a canoe with one paddling while the other aims a gun to presumably shoot some wildlife, this image demonstrates how the company wished to capture outdoorsmen's attention. Furthermore, their main audience was assuredly masculine men, as these individuals fit typical tropes like physically fit and active. The men's activities and the general time period suggests that the man with the paddle is likely a guide.


Date:

1909

Creator:

Abercrombie & Fitch Co., Edward Brewer

Subject

Catalog

Contributor

Janet Hammond

Format

Color photograph

Source:

Wikicommons, https://commons.wikimedia.org/wiki/File:Aafc1.jpg, Independently scanned

Understanding that this image likely depicts the first ever Abercrombie and Fitch mail order catalog in 1909 comes from: "Abercrombie & Fitch Quarterly Catalog collection, 1997-2007." Duke University Libraries. Accessed March 30, 2021. https://archives.lib.duke.edu/catalog/abercrombiefitchcatalogs.

Rights

Public domain, https://en.wikipedia.org/wiki/public_domain

Citation

Abercrombie & Fitch Co., Edward Brewer, “Abercrombie & Fitch Co. 1909 Catalog Cover,” Appalachian Trail Histories, accessed June 20, 2021, https://appalachiantrailhistory.org/items/show/1218.
Image of the 1909 Abercrombie & Fitch's catalog interior cover with two men in a canoe on the lake, one shooting and the other paddling